The last few years have changed the way weddings are planned. More and more couples are using social media to look for inspiration for the decor, book musicians and photographers, and hire wedding planners.
It is the need of the hour for wedding planning businesses to use social media to promote their business and generate leads. But how do you do that?
How to take advantage of the online world to promote your wedding planning business?
1. Leverage social media channels
Social media presence is the most powerful promotion tool for any business today. You, as a wedding planning business, can use platforms like Instagram and Facebook to post:
- Pictures of venues
- Pictures of decorations
- Wedding photographs of clients
Signing up for a collaborative wedding vendor listings platform can also help to boost your online appeal. Your audience will trust you more since what you offer is out there for them to see.
2. SEO Website
The first thing couples who are searching for wedding planners do is look for them on Google, check out their blogs, and read reviews.
This is your chance to showcase your services. Since wedding planning is a business heavily influenced by design and aesthetics, make sure your website is visually appealing.
Dedicate a separate page to display all the photographs and a blog section where you can write relevant blogs on topics like:
- Top 10 bridal makeup artists
- 101 Guide to Plan a Wedding
Also, make sure the good content is accompanied by strong SEO so that it is discoverable. Writing useful content will mean nothing if it doesn’t reach your ideal audience. Expert wedding business directory can help you to fulfil this aspect.
3. Client Testimonials
Weddings are expensive, which is why your customers may need some convincing to buy your services. This is where client testimonials can help you.
You can ask your current and past clients to send you a written review or, even better, a video review. You can post these on a separate page on your website under the page “testimonials” and also on your social media channels to increase the reach. This builds trust among your audience and goodwill within the market.
That’s it, folks! With these tips, your wedding planning business is ready to take over the internet. Be sure to check the directory for wedding professionals to learn more about this.